10 Rules of Sports Radio Advertising

September 24, 2013 ♦ By Mark Lipsky


  1. IN-GAME BROADCASTS ARE GREAT FOR BRANDING, LOUSY FOR DIRECT RESPONSE – Who wants to stop listening to the game to make a phone call for more information? Save your DR buys for out-of-game placements if you’re measuring ROI. SPORTS TALK HOSTS

  2. CAN BE GREAT SPOKESPERSONS – To listeners, these guys are their buddies who just happen to know everything about sports. There’s no one better to pitch your product.

  3. SPORTS RADIO IS A GREAT PLACE TO REACH MEN – A typical Sports Radio station has a 75%-95% male audience base. It’s the best AM/FM format to reach Men 18+ with little waste outside of the demo.

  4. PROMOTIONS ABOUND – Whether it’s personality appearances at your retail location, online website exposure or a chance to tie-in to a wing eating contest, Sports Radio stations have ways to promote your brand above-and-beyond conventional advertising. Challenge your sales rep to get creative with something that fits your needs.

  5. KEEP YOUR COPY FRESH – Sports fanatics are typically focused on two things; the last game and the next game. Find ways to keep your copy topical and timely to tap into their “in the moment” mindset.

  6. FINAL SCORES ARE YOUR FRIEND – You may not buy time during the actual games, but you can offer 10% off for every touchdown scored on Sunday by the “silver and blue." Generic wording and clever offers can drive your weekly sales.

  7. YOU CAN SLAP YOUR NAME ON ANYTHING – For the right price, your brand can sponsor the Your Brand Scoreboard or the Your Brand Traffic Report or the Your Brand Weekly Picks, live from the Your Brand Studios. It’ll cost you, but you can marry your brand to daily programming.

  8. LOCAL HEROES SELL – Sure you can pay 50 grand to have the big home run hitter promote your brand, but the underdog second-string catcher who hit the double that put you in the playoffs in ’07 will probably pack the same punch at a fraction of the cost. Look for people like Vince Papale, the 30-year old walk-on who landed a job with the Philadelphia Eagles and had a film (“Invincible”) made about his story.

  9. EVERYONE’S A WINNER– Let on-air Hosts or two brand spokespeople argue about who will have the bigger game. Then, set the stakes. If Person A is right, everyone gets 25% off on Monday. If Person B is right, everyone gets a free “X” when they buy “Y.” Everyone’s got a rooting interest and listeners win big!

  10. IN-STORE APPEARANCES CAN DRAW TRAFFIC – Take a Sports Talk Host and add a local sports celeb.  Bring them to your retail location and call crowd control. Sports heroes have long shelf lives. If you’re targeting men, athletes can be a traffic magnet


Mark Lipsky is the President and CEO of The Radio Agency. Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the email or RSS links above. Visit our website TheRadioAgency.com

Article used with permission granted by

              




Mark Lipsky is the President and CEO of The Radio Agency. Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the email or RSS links above. Visit our website TheRadioAgency.com

Article used with permission granted byThe Radio Agency

 

 
 


KWWX-DB (formerly KMAR-DB)


Acquisition Date: April 2017

Owner/Operator: Metro News Network & Affiliates

Member: National Association of Digital Broadcasters (NAdB)

Format: News & Talk Radio

City of License: Rancho Mirage, CA

IRUC Facility ID#: 17339435
Markets: Los Angeles Metro & Coachella Valley

Medium: Digital Broadcaster - Internet-based station

Syndicated shows: "Metro Today" with Dustin Alexander-Pérez

Studios: Palm Desert, CA

National News Service: Metro News Network
Local News Service: Metro News West

Originally KMAR-DB in 2016

KMAR-FM Louisiana requested an exchange around Thanksgiving


WYTW-DB


Acquisition Date: March 2017

Owner/Operator: Metro America Radio Network

Member: National Association of Digital Broadcasters (NAdB)

Format: Adult Contemporary & News/Talk

City of License: McHenry, IL

IRUC Facility ID#: 17101727
Markets: Chicago Metro, Milwaukee Metro & all points in between

Medium: Digital Broadcaster - Internet-based station

Syndicated shows: "No Holds Barred" with Kale & Dusty

Studios: Whitewater, WI

National News Service: Metro News Network
Local News Service: Metro News Chicago


Metro News Network


Founded: April 2010

Owner/Operator: Metro America Media Group

Format: Top & Breaking News, Assignment & Live coverage

City of License: Peotone, IL, US
Markets: North America, United Kingdom

Mediums: Digital Broadcaster. AM, FM, TV, Sat & Social

Syndicated Shows: "Metro News Update" & "Weekend News Summary"
Anchors/Reporters: Various (please visit website)
Sources: Reuters, ABC News, FOX News & MSNBC Newsvine

Studios: Various Locations



• 2017 MAMG RATE CARD •

All rates are universal for KWWX-DB, WYTW-DB & Metro News Network & Affiliates.
Prices are subject to change, but contract term rates remain unaffected.
Rates are local market only. National rates available. Combo & save.


ON-AIR - Local & Hyper-local Market Coverage - KWWX or WYTW - Metro News separate rates

Billboard Spot

10-15 Second Sponsor Mention

$15 each

4 only $60

8 only $100

10 only $110

:30 sec. spot

Free script & production

$30 each

5 only $125

10 only $275

20 only $500

:60 sex. spot

Free script & production

$55 each

5 only $250

10 only $500

20 only $999

Studio Vanity

"Broadcasting from Acme Co. Studio in Your City..." 2 stings/hr. PT Only

1 mo. $750

3 mo. $600

6 mo. $1,050

12 mo. $1,800

ONLINE - KWWX or WYTW Website - Metro News website locals affiliate pages see rate sheet

Ft. Pg. Banner

See Diag. A for specifications

1 mo. $150

3 mos. $400

6 mos. $810

12 mos.$1,500

Skyscraper

See Diag. B for specifications

1 mo. $100

3 mos. $250

6 mos. $525

12 mos. $999

1/8 page

See Diag. C. for specifications

1 mo. $50

3 mos. $145

6 mos. $275

12 mos.$550

Biz. Card

See Diag. D for specifications

1 mo. $30

3 mos. $85

6 mos. $175

12 mos. $350

Marketplace Classifieds

5 lines | $10/wk. | $35/mo. | $100/3 mos. | $250/6 mos. | $500/1 year

Combo Ad Deals

Advertise On-Air & Online for maximum coverage. Pay full rate for on-air package & get 50% off online space.

Metro News Network Simulcasts
National sponsorship, five minute newscast, heard on both our stations and syndicated globally $30 per.

Metro News Local Affiliate Newscasts
Local & Hyper-local coverage sponsorship, heard on KWWX or WYTW, not both. $10, 1 mention every 30 mins.

Infomercial & Dedicated Airtime = $70/ 1/2 hr., $100 per hr. Network or local newscast mandatory.
Non-profits, Schools, Churches & 501-C-3 (with permit) - discounted rates available.
Outside local radio station advertising available. Ask for details. Equal opportunity advertising agency. Non-discriminatory on any basis. We reserve the right to ban or discontinue objectionable programming or ads. All language must comply with FCC regulations. Thank you for choosing us to be your marketing partner!